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(No Model.) V 2 Sheets-Sheet 1 J. H. GOLDING.

ADVERTISING DEVICE.

N0. 571,656 Patented Nov. 17, 1896.

W/TNESSES: I m VEIVTOR MMW (-Ro'lodej.) 2 sheets sheet 2-.

J. H. GGLDING. j ADVERTISING DEVICE. Np. 571,656. Patented Nov. 17, 1896.

WITNESSES." l/VVEIVTOH ATTORNEY.

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UNITED STATns PATENT @rrrcs.

.rosnrn n. GOLDING, or NEW YORK, n. Y.

ADVERTISING DEVICE.

SPECIFICATION forming part of Letters Patent No. 571,656, dated November 17, 1896. Application filed December 18, 18W Serial No. 57Z, l90. (No model.)

To all whom it may concern.-

Be it known that I, JOSEPH II. Gornme, of New York, in the county and State of New York, have invented certain new and useful Improvements in Advertising: Devices, of which the following is a full, clear, and exact description.

My invention relates to improvements in advertising devices.

The object of any advertising device is to present the advertising matter in a way which will attract the most attention. This is the prime object of my invention; and another object of my invention is to produce an advertising" device of this character which is chiefly an illuminated sign and which has a cheap and simple means of imparting to the advertisingmatter a kaleidoscopic appearance which is at once striking and handsome, and'so keeps the attention of people onthe sign, thus thoroughly advertising the matter thereon.

Still another object of my invention is to producean advertising device of this character which can be used in connection with any Well-known lamp or lighting means, such as a kerosene-lamp, electric lamp, or a gas-light, and also to combine with the kaleidoscopic effect a system of picture displays which can be arrangedlike an ordinary in iniature panorama, thus adding to the novel effect of the complete apparatus.

7 To theseends my invention consists of an advertising'device, the construction and arrangement of which will be hereiuaftcrdc- -.scribed and claimed.

Reference is to be had to the accompanying drawings, forming apart of this specification,

"inwhich similar figures of reference indicate correspondingparts in all the views.

Figurel is a broken perspective View of my improved device. Fig. 2 is a vertical cross-section of the same, slightly modified, the kerosene'lamp having an electric lamp Fig. 3 is a side elevation of a modified form of screen which can be used with the lamp and which is adapted to display pictures. Fig. dis a plan View of the screen and picture holder shown in Fi 3. Fig. 5 is a cross-section of another modification of the device, in which a wheel-like screen turning on a horizontal axis is shown. Fig.

6 is a sectional elevation of the screen shown in Fig. 5. Fig. 7is a plan view of the 'spced regulator when ad j ustcd for slow speed, and Fig. 8 is a perspective View of the speed-regulator adjusted to permit a higher speed.

lhe case 10 can be made of any size or ma- ,ierial and may be made as elaborate as desired. It has a chimney-ventilator 11 in case a kerosene-lamp is to be used within it, and its sides 12 are made of tracing-cloth, paper, glass, or other translucent or transparent material, the body portion of the sides being colored, while the matter to be displayed, whether in the .form of Words or other devices, is left clear to permit thelight to show through, as shown in Fig. l. Within the case is a lamp 14, which is mounted above a clockwork 15, this being of anyimproved kind and hence not shown in detail, but it carries the usual main shaft 16, (see Fig. 2,) which supports the screen or lamp, as the case may be. The lamp, burner, and chimney are encircled by a translucent or transparent screen 17, which can be made to advantage of isinglass or like material, and on this screen are spiral parallel bands 18, of different colors, preferably bright colors, and hence as the screen and lamp turn these rapidly-shifting colors appear to pass diagonally across the front and sides of the case, and the open or clear portions of the case are therefore constantly traversed by rapidly-changing colors, which give to the advertising matter a very attractiveand peculiar appearance. Thole-mp may be stationary and the screen made to revolve with the same effect, and in thisfcase an elec tric lamp 14 can be used to advantage and suspended within the screen, as shown in Fig. 2.

The speed of the device is governed by the speed-regulator 19, which isa relatively wide two winged fan, the wings being malleable or flexible, and the fan is secured to one of the shafts 19 of the clockwork. If the desired speed is slow, the Wings are straightened out, as in Fig. 7, thus furnishing a greater resistance to the air, but if a quicker speed is desired the wings are bent up, as in Fi 8,

or if still greater speed is desired the fan is removed entirely from its shaft.

In connection with the multicolored screen I prefer to use a series of pictures, and in carrying out this idea the screen-base is made relatively large (see Figs. 3 and-4E) and of hexagonalshape, while at the corners'are erected slender posts 21, between which a pic ture or pictures 22 may be held, as shown in the above-mentioned figures, the pictures beclear, and the effect. of the succeeding .pic-.

tures and the diagonally-traveling lines on the case is very interesting and peculiar. It will be observed that the pictures may with good effect be made to represent matter to be advertised. v

In Figs. 5 and 6 I have shown still another method of making shifting colors traverse the sides and front of the case, and in this case the shaft 16 is prolonged and the clockwork 15 is secured to the back of the case. The shaft 16 carries a wheel 28, which is made of light wire, the wheehbeing provided with radial bands 24 of (lilferent colors and of translucent material, while behind the fan is suspended a lamp 14:, which in this case is an electric lamp, so that when the wheel revolves the rapidly-shifting colors travel in a circular manner over the face of the case.

It will. be readily seen that a picture-holder can be arranged between the wheel 23 and the face of the case, if desired, so that the multicolors will traverse the picture, as in the casealreadyreferred to and illustrated in Figs. 3 and 4. I

It will of course be understood that the screens may be made to turn on either horizontal orvertical -axes,as desired, that the colors may be changed and multiplied, and that a great variety of advertising matter may be produced on the face and sides of the case without in the least afiecting the principle of the invention.

Having thus described my invention, I claim as newanddesireto secure byLetters Patent- 1. An apparatus of the kind described, comprising a case having more or less transparcut or translucent sides, a lamp within the case, a rotary hollow screen inclosing the lamp, and a series of multicolored bands on the screen," the bands being produced diagonally, whereby the rotation of the screen causes the shifting colors to traverse diagonally over the sides of-the case, substantially as described.

2. The combination with the case, of the rotary multicolored screen, the picture'supports held to turn with the screen, and means for supporting the lamp within the screen, substantially as described.

JOSEPH H. GOLDINH. \Vitnesses WILLIAM J J onns, GEORGE BRETTELL. 

